ENUYGUN Sigorta
|SENIOR PRODUCT MANAGER
Istanbul, Istanbul, Türkiye
Summary
Leads product lifecycle and roadmap management for a digital insurance platform, driving strategic initiatives and ensuring alignment with corporate goals and regulatory compliance.
Highlights
Spearhead product lifecycle and roadmap management for a digital insurance platform, balancing business goals, customer needs, and regulatory compliance to drive strategic product direction.
Lead end-to-end product development from concept to launch, ensuring alignment with corporate strategy and achieving measurable KPIs through diligent oversight.
Optimize digital experience platforms and analytics tools, implementing SEO best practices and conducting A/B experiments to continuously improve conversion and engagement metrics.
Define and track critical KPIs and business metrics, leveraging analytics to drive continuous improvement, optimize resource allocation, and inform C-suite decision-making through executive-level dashboards.
Champion Agile methodologies, leading ceremonies and integrating AI agents into workflows for backlog prioritization and automated stakeholder reporting, enhancing efficiency and accuracy.
Successfully coordinate and manage external agencies and vendors, ensuring timely delivery, adherence to standards, and achievement of measurable outcomes.